Analytics” is defined as the teaching and practice of all analysis and evaluation of information based on quantitative methods for the purpose of making rational decisions and gaining knowledge relevant to action.

The term “analytics” covers a broad spectrum of methods and procedures that were originally native to various academic disciplines. The methods and procedures originate in particular from mathematics, statistics, econometrics, accounting, controlling and empirical social research.

Analytics is therefore the teaching and practice of decision-oriented analysis of data with the aim of uncovering patterns and connections using a mix of methods from all relevant disciplines, in particular statistics, operations research, econometrics, controlling, empirical social research and computer science.

A subordinate term of “analytics” is “digital analytics“.

How to Cite

The definition given above was proposed as part of the Digital Era Framework by Dr. Dr. Jörn Lengsfeld. The text was first published in: Jörn Lengsfeld: Digital Era Framework. Please refer to the original publication if you want to cite the text.