A “digitalization offensive” is an action which, through increased effort, makes an energetic push to quickly and effectively achieve certain goals in the context of digital change.

The “digitalization offensive” serves to design and accelerate the digitalization and digital transformation of a system. The increase in effort is a response to the radical changes that are taking place at a rapid pace in the context of the Digital Revolution. It aims to exploit the digital opportunities arising from digital progress. Ideally, a “digitalization offensive” is integrated into a comprehensive digital strategy and is based on a coherent conceptual approach, such as the “Digital Era Framework”.

How to Cite

The definition given above was proposed as part of the Digital Era Framework by Dr. Dr. Jörn Lengsfeld. The text was first published in: Jörn Lengsfeld: Digital Era Framework. Please refer to the original publication if you want to cite the text.