An “Innopreneur” is a natural person who engages in entrepreneurial activities aimed at translating new technical, organizational or scientific knowledge into marketable, beneficial products and services and at successfully positioning them as a commercial novelty in the market.
The teaching and practice of such entrepreneurial activity is referred to as “innopreneurship”. The personal attitude underlying such action is called “innopreneurial spirit,” whereby the word “innopreneurship” is sometimes also used.
In the context of innovations which are based on digital technologies, the term “digital innopreneur” can be found. Digital change is characterised by the rapid spread of innovations based on digital technologies. The specific characteristics of digital technologies enable innovators to turn their innovations into new products and services easily and to market these products and services themselves. Due to this specific nature of digital change, “Innopreneure” have become extremely important for this specific transformation process.
Implementing their innovations, “digital innopreneurs” often succeeds in changing the structure and functional logic of existing systems or in establishing new ones. The hallmark of digital innopreneurs is that they regard the disruptive potential of digitalization as a chance, a digital opportunity, and make advantage of this, thus shaping the further course of digital progress. Conceptual approaches and models such as the “Digital Era Framework” can sharpen the understanding of the strategic opportunities that digital innopreneurs possess.