Usually, the kick-off lecture is the first highlight in the dramaturgy of a event and fulfills several different functions. The task of the kick-off lecture is to open the event and introduce the topic. The kick-off lecture serves to get the audience in the right mood for the event. In addition it directs the attention of the listeners to the topic, offers a preview of the following lectures, arouses thereby curiosity and generates positive tension.
Typically, the kick-off lecture will cover the different parts of the event in a mental arc, work out the red thread and embed the topic in the relevant context.
Ideally, the kick-off lecture is the first highlight in the event’s course due to the way in which it is presented and its own thematic focus. The kick-off lecture is a special form of the kick-off speech or opening speech.