A “virtual marketplace” is a platform based on digital technologies in so-called virtual space or cyberspace, which makes it possible for supply and demand for certain goods to come together. To this end, suppliers and customers are brought together, a reconciliation of interests is brought about via market mechanisms and, finally, the transaction is made possible.
A “virtual marketplace” is a “market” in the economic sense. A “virtual marketplace” is form of a “digital market”.
Examples of “virtual marketplaces” are the securities trading platforms of stock exchanges or the Internet platforms of online auction houses.