From the strategic challenge of digital transformation to the implications of digitalization for thinking, decision-making and action
– Dr. Dr. Jörn Lengsfeld deals with essential questions of our time in the intersection of management, economics and communications in the context of digitalization. The following overview presents the spectrum of his interests and shows the most important subject areas.
Digital Transformation
Digital Transformation is the fundamental change in the structure and functional logic of economic, social, political and technical systems through the spread of digital technologies.
Dr. Dr. Jörn Lengsfeld is interested to a broad spectrum of topics related to Digital Transformation. He focuses on issues of strategic relevance for companies and society. Topics include the disruptive potential of digital innovations, the digital transformation of complex systems and the development of successful strategies for the digital age.
With doctoral degrees in management/economics and communication, Jörn Lengsfeld has a rare specialist profile that is particularly oriented towards digital transformation and opens up an interdisciplinary perspective.
Digital Transformation, Digitalization, Digital Change, Innovation, Disruption, Strategic Business Management, Business Development
Strategy & Decision Making
Strategy plays a key role in digital transformation in a twofold way: to cope with digital change, a strategic approach is of pivotal importance. At the same time, the methodological instrumentarium which forms the foundation of the strategic approach are themselves subject to change.
Decision-making processes are based on information. The availability, processing and distribution of information are enormously expanded by digitization. This changes the way decisions are made and has direct consequences for strategy development.
In addition to the question of which strategies should be pursued with regard to digitization, there is also a deeper question: What characterizes the methodological instruments of strategy and decision in the context of a digital world? An interdisciplinary view promises exciting answers, because key topics of economics on the one hand and communication science on the other are concerned with decision and information.
Decision, Strategy, Strategic Management
Methods and Quantitativ Analytics
Die Digitalisierung geht mit einem fundamentalen Methodenwandel einher. Dieser verändert nachhaltig das Denken, Entscheiden und Handeln der Menschen. Of greatest relevance are the increase in the significance of quantitative abstraction, the convergence of methods from different disciplines, and the development of artificial intelligence.
Dr. Dr. Jörn Lengsfeld has put an emphasis on quantitative methods at an early stage of his carreer and has studied methods from a wide range of subject areas: Controlling, Accounting, Finance, Econometrics, Statistics, Market Research, Media and Communication Research. He is particularly interested in the interdisciplinary transfer of methods. In the focus of his own research in this field is the innovative application of quantitative methods of economics and communication science to answer strategically relevant questions in the context of digital transformation.
Analytics, Controlling, Management Accounting, Econometrics, Statistics, Empirical Research, Market Analysis, Market Research, Methodology, Method Change, Interdisciplinary Method Transfer
Media & Communication
Digitalisation affects media and communication on two different levels: Media change and the mediatization of nonmedial systems.
Digitalization affects media and communication on two different levels. With digitalization, a media change is taking place that is reshaping traditional media and creating new ones. This is changing people’s media use and communication behaviour. At the same time, digitalization is leading to a mediatization of non-media systems. Many digital technologies are becoming an integral part of systems and processes that were not previously based on media. Media, communication and information thus play a key role in the structure and functional logic of many systems that were previously purely technical, economic or social in nature.
Dr. Dr. Jörn Lengsfeld has intensively dealt with media change in his own research and examined the change in media use in great detail in empirical studies. On the conceptual level, he is concerned with the mediatization of non-media systems as a central phenomenon of digital transformation.
Communication, Media, Media Use, Media Impact, Media Change, Media Research, Media Management, Communication Management
Digital Era Framework
The “Digital Era Framework” is a reference framework for the digital information age presented by Dr. Dr. Jörn Lengsfeld. Aimed at academia and practitioners alike, the concept offers a comprehensive approach to analysing phenomena of “digital change”, “digitalisation” and “digital transformation”.
Digital Transformation, Digitalization, Digital Change, Innovation, Strategy, Business Development, Business Model, Business Model Design, Value Creation Architecture
Digital Divide
The proliferation and use of digital media is regarded as a prerequisite for the economic, social, political and cultural change that accompanies the digital transformation. The phenomenon of the “digital divide” describes inequalities in the spread and use of digital information and communication technologies. This inequality between different geographical regions, socio-demographic groups and individuals can lead to a different course of the transformation process. It is therefore of strategic importance for companies and social actors.
Dr. Dr. Jörn Lengsfeld presented a new approach for the conceptualization and quantification of the digital divide. This approach makes it possible to examine both the international and socio-demographic aspects of division. Building on this, he has carried out extensive empirical studies in which the depth and development of the digital divide in 100 countries worldwide were quantitatively determined.
Digital Transformation, Digitalisation, Digital Change, Media Change, Media Use, Digital Divide, Digital Inequality, Market and Media Research
