From the strategic challenge of digital transformation to the implications of digitalization for thinking, decision-making and action
– Jörn Lengsfeld is interested in essential questions of our time in the intersection of management, economics and communications in the context of digitalization. The following overview presents the spectrum of his interests and shows the most important subject areas.
Details about his academic background can be found in the »person« section.
Digital Transformation
Digital Transformation is the fundamental change in the structure and functional logic of economic, social, political and technical systems through the spread of digital technologies.
Jörn Lengsfeld is interested to a broad spectrum of topics related to Digital Transformation. He focuses on issues of strategic relevance for companies and society. Topics include the disruptive potential of digital innovations, the digital transformation of complex systems and the development of successful strategies for the digital age.
Digital Transformation, Digitalization, Digital Change, Innovation, Disruption, Strategic Business Management, Business Development
Methods and Quantitativ Analytics
Digitalisation goes hand in hand with a fundamental change in methodology. This is permanently reshaping the way people think, make decisions and act.
Of greatest relevance are the increase in the significance of quantitative abstraction, the convergence of methods from different disciplines, and the development of artificial intelligence.
Analytics, Controlling, Management Accounting, Econometrics, Statistics, Empirical Research, Market Analysis, Market Research, Methodology, Method Change, Interdisciplinary Method Transfer
Strategy & Decision Making
Decisions are based on information. Their availability, processing and dissemination are being enormously expanded by the digital transformation. This is changing the way in which decisions are made – by people, companies and society.
The disruption of decision-making mechanisms is a challenge for the economy and society alike. It requires interdisciplinary answers and the development of new concepts. At the same time, it calls for a renaissance of basic intellectual skills: Critical thinking. Logic and methodology. Rational reasoning.
Decision, Strategy, Strategic Management
Media & Communication
Digitalisation affects media and communication on two different levels: Media change and the mediatization of nonmedial systems.
With digitalization, a media change is taking place that is reshaping traditional media and creating new ones. This is changing people’s media use and communication behaviour.
At the same time, digitalization is leading to a mediatization of non-media systems. Many digital technologies are becoming an integral part of systems and processes that were not previously based on media. Media, communication and information thus play a key role in the structure and functional logic of many systems that were previously purely technical, economic or social in nature.
Communication, Media, Media Use, Media Impact, Media Change, Media Research, Media Management, Communication Management
Digital Era Framework
The “Digital Era Framework” is a reference framework for the digital information age. Aimed at academia and practitioners alike, the concept offers a comprehensive approach to analysing phenomena of “digital change”, “digitalisation” and “digital transformation”.
Designed as conceptual framework, it helps to gain an overview and an understanding of the interrelations, therefore serving as a foundation for causal explanations and forecasts.
Digital Transformation, Digitalization, Digital Change, Innovation, Strategy, Business Development, Business Model, Business Model Design, Value Creation Architecture
Digital Divide
The proliferation and use of digital media is regarded as a prerequisite for the economic, social, political and cultural change that accompanies the digital transformation.
The phenomenon of the “digital divide” describes inequalities in the spread and use of digital information and communication technologies. This inequality between different geographical regions, socio-demographic groups and individuals can lead to a different course of the transformation process. It is therefore of strategic importance for companies and social actors.
Digital Transformation, Digitalisation, Digital Change, Media Change, Media Use, Digital Divide, Digital Inequality, Market and Media Research
