Digitalization is affecting media and communication on two different levels: It triggers a fundamental change in the media system and it causes a mediatization of nonmedial systems.
With Digital Transformation, a media revolution is taking place that alters traditional media and creates new ones. This is changing the way people use the media and the way they communicate.
At the same time, digitalization is leading to the mediatization of nonmedial systems. Many digital technologies are becoming an integral part of systems and processes that were previously not based on media. Media, communication and information thus assume a key role in the structure and functional logic of many systems that were previously purely technical, economic or social in nature.
Media change and mediatisation are causing fundamental changes in the way we think, make decisions and act. Media Literacy is becoming an essential success factor in the digital age.
Media Change
As digitalization unfolds, a media transformation of incomparable magnitude takes place that affects the fundamental characteristics of all traditional media and creates new ones.
Established media are changing, completely new types of media are emerging. Communication is shifting into the digital infosphere. This media change is changing the way people deal with the media, their use of the media and their communication behaviour.
Media Change, New Media, Social Networks, Empirical Media Research, Media Use, Internet Use, Digital Divide
Mediatization of non-medial Systems
At the same time, many digital technologies are becoming an integral part of systems and processes that were previously not based on media technologies.
As a consequence of digitalisation, media, communication and information gain a pivotal position in the structure and functional logic of systems previously not related to media and communication. Digitalisation is thus changing the status of communication itself. Systems and processes that were previously purely technical, economic or social in nature are given an informational or communicative dimension. As a result, media and communication science are gaining new relevance for the understanding and design of these systems and their functional principles.
Mediatization, Non-Medial Systems, Cyber-Physical Systems, Cyber-Entispheral Systems, Enti-Digital System, Cyber-Cerebral Systems, Internet of Things, Pervasive Computing, Sensors, Robotics, Artificial Intelligenz, Disruption
Interaction = communication + transaction
Digital change leads to a new combination of two main processes of social action: transaction and communication.
Both have so far been investigated by different academic disciplines. Transaction is the primal subject of economics. Communication is studied by the media, information and communication sciences. Digital transformation is leading to a conjunction of both processes. Communication and transaction become closely related forms of one integrated interaction process. As a consequence, an interdisciplinary approach to analyze interaction processes is necessary in the digital age.
Interaction Science, Cyber Economics, Digital Economics
